I guess Robin Robins has gotten a weekly gig with TechJournal South, because here she is with The Biggest Myths Of Marketing IT Services.
Right now, some of my clients are making thousands of dollars using direct mail, Google Adwords, newsletters, and, yes, even Yellow Pages ads. That’s because they realize that there are two important parts to any marketing campaign: • The medium in which it’s delivered (postal mail, e-mail, in person, radio, newspaper, etc.) • What you actually say in the communication. Many IT business owners have become jaded toward some forms of advertising because they haven't worked for them in the past. When this happens, they almost ALWAYS blame the medium without any regard for how good or bad their campaign was. And in most cases, the communication was boring, off-target, and completely lacking a compelling offer, testimonials, headlines, and other critical elements that are required for any direct marketing campaign to work.I would say that you make certain that your message resonates simply and clearly with your target market - AND you deliver the message via the medium that THEY utilize.
FYI... if you are using the Local Flavor message, remember: Of every $100 spent in a chain store, $14 goes back into the local economy. For a locally owned business, $45 goes back.