10 low-cost ways to market your business

From Microsoft small business newsletter, 10 low-cost ways to market your business.

1. Take steps to make customers feel special.
2. Stop servicing break-even customers.
3. Become an online expert.
4. Don't let customers simply slip away.
5. Court local media.

5 steps to hitting your direct mail targets

The key is The Offer, the List, and the Action.