Sunday, November 02, 2008

Taking Dial-Up Further

How do you increase the market?

By that I mean, Internet Access penetration into homes with computers has flat lined. These households have dial-up or broadband. How do you sell to homes without computers?

One answer is to lease out computers with broadband. Another answer is Presto. Presto is a printer that prints out email. It's carried in quite a few retail outlets. It's an HP product. Innovative thinking, even though it isn't too green (printing every email). Email is the killer app.

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