Tuesday, November 11, 2008

E-Commerce Tips from Liz

I'm at ISPCON listening to Elizabeth Bowles from Aristotle.net talk about E-Commerce. Here are some of the high points:

  • Many sites experience abandonment issues. Cart abandonment is an issue for e-retailers.
  • It's about being an expert with design, process, fulfillment, logistics. You make more money if you handle the whole process.
  • Increase visitors with SEO.
  • Increase outreach for follow-up with newsletters, e-zines, and email.
  • Track!
  • Google looks at Longevity.
  • Chargebacks suck - for everyone but VISA/MC.
  • "On the web we are not getting results anymore, but recommendations." (from Bernie at PUBCon)
  • Developing companies - like China, Egypt, Vietnam - are buying the most books.

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