E-Commerce Tips from Liz

I'm at ISPCON listening to Elizabeth Bowles from Aristotle.net talk about E-Commerce. Here are some of the high points:

• Many sites experience abandonment issues. Cart abandonment is an issue for e-retailers.
• It's about being an expert with design, process, fulfillment, logistics. You make more money if you handle the whole process.
• Increase visitors with SEO.
• Increase outreach for follow-up with newsletters, e-zines, and email.
• Track!
• Google looks at Longevity.
• Chargebacks suck - for everyone but VISA/MC.
• "On the web we are not getting results anymore, but recommendations." (from Bernie at PUBCon)
• Developing companies - like China, Egypt, Vietnam - are buying the most books.