Monday, June 23, 2008

Seth's Sales Lesson

No such thing as price pressure

Your sales force and your customers may scream that you need to lower your price.

It's not true.

You need to increase your value. If people don't want to pay, it's because you're not delivering enough value for the money you're charging.

You're not selling a commodity unless you want to.

posted by Seth Godin on June 20, 2008

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