Sunday, January 20, 2008

Strategy and the Fat Smoker

In the book, Strategy and the Fat Smoker, the idea is that business execs know what to do, it is obvious, but actually doing it is the hard part. Yeah. The comments made to me the most often is that I often state the obvious. Just because it is obvious doesn't mean anyone is doing it. Execution is the hard part.

Getting your organization to see the path and get everyone marching to the same way to the same music is a challenge. Clear communications is helpful. Top Down Vision is key. (By that I mean, everyone has thier eye on the vision, the BHAG). Smaller companies usually do not spend time on the Vision statement or job descriptions or performance reviews or goal setting. But these things give clarity to what employees are expected to do and why. It is a way to make everyone feel like part of the big picture.

As we are are almost done with the first month of the new year, maybe you can use some help. Coming up in February are the following seminars:

  1. DNS (in association with NeuStar);
  2. How to Sell SAAS (with HyperOffice);
  3. Planning Your Marketing
  4. Ideas for the CLEC's
  5. What Can a Residential ISP Do?

Sign up here. Look for podcasts in February for added tips and help to improve your business from RAD-INFO, Inc. For 101 Ideas for your business, read the book - SELLECOM.

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