Tom Peters is one of my favorite reads (along with Seth Godin). In his latest blog post, Tom reviews the book, Bo's Lasting Lessons by Bo Schembechler. The book has a chapter titled "Recruit for Character", which about sums up my Hiring 101 session at ISPCON. You hire on Attitude, because skills can be taught -- friendly cannot.
We live in a media filled world of buzz words, but at the end of the day, it's all about Execution. From Bo: "I've always believed eye-popping innovation is not as important as perfect execution." To compete in telecom today, you need innovation - in marketing. You need to combine services into an easy to use tool for productivity. That takes innovation and execution.