The Fight Is Not Over the Desktop?

According to this post by Joe Burton, CTO of unified communications at Cisco, the fight over the desktop is heating up. Cisco with its Webex Office Suite coupled with its Linksys and Scientific America gear against Microsoft's Live Communication Server. Google in the wings. Want a good strategy? Pick one. Become a specialist / certified. Logo up. And start selling / implementing that software suite to the SMB space.