Saturday, July 21, 2007

Marketing Lesson from at&t

at&t in Connecticut is using block parties and an HDTV equipped ice cream truck to promote their new U-verse service. [source] Since it isn't available everywhere, mass marketing doesn't work. (They are learning). So the block by block approach probably works best - as many of you know. Door hangers, lawn signs, and other shoe leather marketing methods work best.

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