Tuesday, July 31, 2007

Ma Bell's $10 DSL

The Atlanta Journal-Courier interviewed the new CEO at Ma Bell, Randall Stephenson.
Q: Of all the things the AJC has written about AT&T lately, none has caused more reader irritation than AT&T's $10 a month DSL offer, which was required by the Federal Communications Commission when you bought BellSouth. A lot of folks said they couldn't find it. It was hard to find on your site. Why? A: We haven't made it difficult to find. To be honest with you, that's not a product that our customers have clamored for. We still have $15 offers out there in the marketplace, even $20 offers, for 1.5 megabit speeds. Those are really kind of the minimum speeds that give a good user experience. So I don't want to necessarily offer up a product where the user experience is not what I would consider really state of the art. That $10 product is kind of in that mode.
Doesn't it sound like he side-stepped the question? Just like Ma Bell is side-stepping its promises!

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