Friday, June 22, 2007
Click to Call
In a couple of marketing projects I am working on, I am incorporating search marketing with click to call. Gizmo, GrandCentral and GoogleTalk - all have a click to call feature. I'm going to try a few of them to see which works best. Voicestar takes that one further with pay per call advertising online. No website needed. That certainly helps with the problems of an appropriate landing page and tracking what page gets the most conversion. To me, C2C is all about technology making business communications easier, which is what we are all supposed to be doing in telecom.