Local Advertising

Many times when I speak with owners, they say they take business from anywhere. Yeah, you do, but that is not your market. It is easy to take any call that comes in, but to drive up sales, you need to pick a region and beat the bushes. Here's Entrepreneur.com's practical guide to rev up your local web strategy. For the top 15 sites you need to advertise on locally, go to www.entrepreneur.com/checklists/localsites.