Tuesday, February 06, 2007

Cynthia's Book: A Divas Guide to Wow in Business!

Cynthia DeLorenzi was CEO of Patriot.Net, a DC ISP. She was also the co-founder woth Frank Muto of the WBIA, a non-profit lobbying interest in DC fighting against the RBOC mergers and the forbearance issues. Cynthia is a firebrand and a well-connected, networking maniac. She is writing a book about ways to WOW people in business. (Isn't that what you are trying to do? WOW people in business? Stand Out? Be Remarkable?) She is collecting tips for her book. So if you have any tips or ideas or anecdotes or stories, please share them with us. How do you WOW them? How have you been WOW'ed? Here are a few tips that I offer (none original - all borrowed from smarter people):
  1. Bob Burg, author of Endless Referrals, has a note card he send outs to say thanks or Hi. A picture of said note card is here.
  2. I try send written thank you notes as often as I can get to it. Gifts if it is a big thank you. (The gift is usually a book). Tom Hopkins has written some concise thank you templates (available in many of his books).
  3. At networking events you can either try to meet everyone or get to really know a few. I aim for meeting 3 people per event. I find out how they identify a prospect. I find out how to help their business. I follow up the next day with an email. (You would be amazed how many do not connect back, but the ones who do -- BOY! Winners every time).
  4. Want to get remembered? Help someone else. Not what's in it for me. Just help others. Zig Ziglar says that if you help enough people get what they want you will get what you want. (It's working so far).

Have a suggestion to WOW people? Send it in to peter at rad-info dot net. Thanks! You have a great day now.

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