Monday, February 12, 2007

Botnets: the Story to Market

In the Portland Biz Journal there is a story about a company and its IT staff struggling against bots, spam, malware, etc. It's a great story for 3 reasons:
  1. Rich Bader of EasyStreet is quoted. (Always good when an ISPCON face gets press).
  2. Reprints would make for great marketing to your prospects (if you want to manage their IT, firewall, spam, etc.).
  3. A copy of the article could help You get local press, if you take it to the newspaper.

It is estimated that 98% of email is spam. Most users - business and consumer - do not properly patch and update their Windows O/S, nor do they run anti-virus software. (They don't backup either, but that is for another day). This is an opportunity for your business.

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