Thursday, February 15, 2007

Advertising is Changing

The Remote changed TV. TiVo has changed TV. The Internet with its billions of channels has changed TV. So do you think TV advertising will work for you? Especially against a competitor with a much bigger budget?

The challenge is not to yell louder, but to tell a Story that resonates with your audience.

Where is your target market spending its entertainment time? MySpace? FaceBook?

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