NFIB's magazine, My Business, is giving ISP's the hint: Train your client in the gadgets and tools they can have (do have, want to have, need to have).
Provide a lunch-n-learn or an evening gathering - a little networking, maybe some cheese and crackers, and teach them how to use their iPod, anti-virus software, webcam, digital camera, VOIP, website template / control panel, Google Adwords, document management. You become the expert. You are in front of your clients -- and if you let them bring people, you will be in front of prospects.
No one says it can't be $7 per person at the door or $5 if they pre-register, but they get a $5 coupon for back.
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