CRM, Accounting, ERP, and e-commerce all rolled into one. That is what NetSuite is. That is what SalesForce.com is looking to do. Both names keep popping up in articles. In an article from Entrepreneur mag, the CRM module of NetSuite is adding Keyword marketing for tracking Google AdWords and Yahoo! Sponsored Search. Adwords is becoming a huge marketing tool.
If you offer ASP services, like CRM, what packages are you offering? Do you have a Keyword tracker? Accounting module or plug-in to QB online? How about e-commerce modules like shopping carts and merchant accounts? If you use CRM internally, do your email, contacts and marketing collateral and templates connect?