Friday, September 22, 2006

Write a 1-Page Marketing Plan

(from AMEX) Is your company's marketing plan non-existent, ad hoc or outdated? If lack of time, knowledge or money derailed your attempts to develop a marketing plan, you can break the cycle with a simple approach. Write a marketing plan by answering three questions:

  1. What are the company's top three customer-related goals?
  2. What is the single most important thing we must do consistently to achieve each goal?
  3. What resources are needed to make those three important things happen?

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