Think about Your Business

• You should be asking if the ISP has a sales team. If not, who sells your product?
• Does the ISP have a splash page? If not, how do you get word out about new offerings?
• You have to make it stupid easy for both the user and the VAR.
• Video instruction.
• Maybe a video of someone using the product.
• Give your VAR a target audience as well as the Unique Value Proposition.
• I have found that brochures and collateral are more for management.
• Print your brochure on a tee-shirt.
• Are you making it easy for your clients to sell your story?
• What kind of Customers do you want?
• Do you really want to Change (or do you just want to keep doing it the same way but look like you changed)?