Security remains the leading service that businesses pay for. "Security, IP virtual private networks (IP-VPNs) and application service provision (ASP) remained the most important business services in revenue terms. All of the key services increased both in terms of number of users and overall revenue."
How do you compete with Road Runner (cable modem service)? Typically, you can't. Most of their customers are fat and happy - big pipe, good service. But what RR (and its affiliate Bright House networks) don't offer is the security services on that pipe. Anti-Virus, filtering for spam & malware, hosted email, firewall, and managed router. Sonicwall can be your friend here with their security products.