Friday, September 15, 2006

Lessons of the Big Moo

The Big Moo is a book about being remarkable in business edited by Seth Godin and written collaboratively by 33 authors. It is the progressive step from Seth's book, Purple Cow.

  1. Real security comes from growth ( Page xiv ) To me this is the best statement in the book and it's right there in the preface.
  2. Wanting growth and attaining growth are two different things ( Preface xv ) - Companies usually end up paralyzed by trying to focus on how they'll grow instead of actually growing.

The other 15 are there. Ten chapters from the Big Moo are free here. One of the most relevant is the one titles: Two Kinds of Organizations.

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