Can People Find You?

I was speaking with a woman today who owns an at home occupational health company. Her biggest problem? Finding employees. Her other problem is getting to non-Medicare patients. We talked about talked about Google Adwords, website design, SEO, landing pages, and visitor conversion. Seth reminds me that for consumer products there are more important things than Google (since it gets expensive).

When I type your brand or your name into youtube, what do I find? What about technorati? or flickr? You can fix all three of these things today. It's easy to worry about Google rankings, but hard to change them. Now, though, there are dozens of horizontal search tools that you can populate yourself. They're not hiding. Are you?