How do you make money on Triple Play?

As anyone knows, broadcast TV (and cable TV) is paid for mainly through advertising, except HBO which is from subscriptions. Maybe the day of subscription TV only is upon us. Advertisers are holding back dollars to the new Fall season of TV shows because of the ROI. Networks like WB are looking at new models for the viewer with the ad model in mind - like streaming video (no downloads, because that takes away from the DVD model). In the midst of this mess, VZ and SBC are taking the IPTV plunge, paying big sums to get the IPTV rights of network content. On a separate note: newspaper circulation declined 2.6%