Cisco's Unified Messaging Embraces SIP

Reposted from Tom Keating's VoIP & Gadgets Blog article:

Cisco at 12am March 6th will launch their new Unified Communications System aimed at streamlining business processes, and helping to drive productivity. Unified Communications (UC) will feature new presence, desktop tools, mobile integration and network intelligence to improve business agility and customer interaction, but just as importantly as I will indicate later, Cisco is fully embracing the SIP standard on their desktop phones.

Coul dthere be any more marketing speak in that paragraph? streamlining, presence, integration, and productivity. Buzz words. If you are offering VOIP or UM, you need to leave the buzz behind and tell a story. Like: With the new UCS, you can point-and-click your way to easy communications and even click off the noise of the phone and email while you focus on a project or a client meeting. That is a better message than the marketing.