Wednesday, March 22, 2006

Bundling Frustrations

"Surveys show that only 5 percent of subscribers buy bundled services, and only about quarter of consumers are interested in buying all their services from a single provider, she said." DSL Reports and the Washington Post write about the cable and telco bundling. Consumers " are reluctant to put all their subscriptions in the hands of a single company in an industry whose customer service is notoriously inconsistent." Biggest mess: quoted price is without fees and taxes; billing rate is usually a surprise! Plus details and small print kill it. Cheap LD is usually not part of the package. Pass the article on to your customers. Maybe get some real life stories from your clients - and use it as testimonial.

1 comment:

Peter Radizeski said...

Techdirt has a take on Triple Play striking out. Here: