Monday, December 26, 2005

Prodigy Internet Brand Up for Sale by AT&T

Post merger, AT&T "is looking for a suitor to purchase the Prodigy name and 66 registered trademarks across 52 countries.... Any sale would allow SBC to maintain its rights to the name within the U.S. for use as an ISP." Prodigy was one of the earliest commercially available Internet services, formed in 1984 through a joint venture of IBM, Sears and CBS. In 1988, Prodigy Classic was launched. SBC purchased a 43 percent controlling interest in the company in 2000, and used Prodigy to market its Internet offerings before it landed a deal with Yahoo.

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