Monday, November 07, 2005

Positioning by Brand Mantra

"'What can you do better than anyone else that meets an unmet need in the market?' That's your position. To arrive there, you need a pretty good understanding of your customer and your competition." Read the rest of the dialogue on Positioning at Brand Matra's blog. [Jennifer Rice of Brand Mantra has consulted for Verizon, Alcatel, Williams Comm., Corning Fiber, ionex Communications, & FDN].

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