Monday, November 07, 2005

Megamergers Will Result in Niche Players

"Megamergers to Send Telecom Competitors Back to Their Roots as Niche Players" by Atlantic-ACM concludes what I have been saying for a while: Niche Marketing is the bastion of your economic survival! "Moving forward, prime opportunities for competitors lay in horizontal products that provide value and/or customization the vertical packages the new AT&T and Verizon do not offer. This means integrating industry-specific features into enterprise offerings and meeting niche-specific needs in the consumer segment. " ... "Finding a differentiated competitive position that can generate sustained, profitable margins has always been an industry challenge."

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