Local firms find novel ways to profit from Wi-Fi

"In a dense population area, like in Waikiki, where you have so many open access points, we think the whole area will turn free anyway, if it hasn't already," he said. "I can go to virtually any corner and connect for free. It's going to be a hard business model to continue charging people in an area that populated." Wireless internet is becoming commonplace in Hawaii. Finding a model for revenue takes creativity and flexibility, especially for residential use. Advertising is obviously one way to fund it. Ask Google. Or ask RAD-INFO, Inc., representing two companies to help make the advertising model work for you.