"Chevron’s new global advertising campaign raises awareness and encourages discussion about the important issues facing the energy industry, including supply and demand, the role of alternative and renewable energy sources and the promise of technology....The campaign includes print and broadcast in major media, and an innovative website, www.willyoujoinus.com, that will provide a forum for discussion among a wide range of stakeholders."
This is a different kind of ad campaign. And maybe one that IISP Associations should think about. It's thoughtful, simple, and generic.
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