It seems privacy may be a marketing angle that you could use. The NYTimes has an article how Internet users can hide just a little online. Use that.
Email with the assurance of privacy.
Make the search engine DuckDuckGo the default instead of Google.
Run webinars and seminars on privacy and how to take some of it back.
You could set up VPN or Tor or other services for them for a fee.
PGP for email is cheap but not easy.
Just a thought because some people would pay extra privacy - and it could be your unique sales proposition.
Along with no bandwidth caps on your DSL.