Some ideas for VoIP bundling:
"OfficeSuite is Broadview's flagship hosted IP phone solution and provides businesses with everything an organization needs to communicate over the phone and online, typically without any capital investment. It includes a complete "cloud-based" hosted phone system including phones, over 40 calling features, a simple-to-use Web portal to manage the service, and a robust calling plan that is shared among users at a given site. Businesses can also easily add Broadview's Frontline™ MPLS service to securely connect locations together in a fully meshed data network."
That's a simple way to market it.
The Phone.com Top Ten Tips & Tricks is a post about ways to use the Phone.com service. Here's a look at 2 of them:
Phone.com competes against Google Voice, so voicemail transcription is a feature. Are you offering that?
Greet each caller or a group of callers with a unique message based on caller ID -- that starts to get into the Rich Calling Features that Ringio delivers. (See my write up).
What's your Unique Feature, Benefit, Value? What's your Super Power?