Strategy versus Tactics

Seth Godin talks about Strategy. Many people write to him frustrated about marketing (and sales) that just are not working. It might be that you have a bad plan (strategy) or that you are executing it all wrong (tactics):

This feels like a tactical problem. It's not. It's a strategy question. And the strategy involves the entire business and the products they choose to sell. Here's the difference: The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly. It takes real guts to abandon a strategy, especially if you've gotten super good at the tactics. That's precisely the reason that switching strategies is often such a good idea. Because your competition is afraid to.

Landing the Deal looks at it from a salesperson's perspective here.