IN Mark Joyner's book, The Irresistible Offer, Joyner believes that in order to turn a potential customer into a paying customer, you have about three seconds to capture their attention and make them believe your product or service is just as valuable (or more valuable) than the money you want from them. Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? This is the formula:
- Create The Irresistible Offer
- Present it to a Thirsty Crowd
- Sell Them a Second Glass
Best example is Domino's Pizza and their 30 minutes or it's free offer.