You can't beat Cable. Even the RBOC's have stopped trying. AT&T and VZ have decided that cellular and U-Verse/FiOS are all that is worth the fight. They have ceded wireline services under $500 to the cablecos.
They have a Brand.
They own the network! With an undisclosed number of Lit Buildings!
Becoming the ILEC!
You cannot compete on Price!
Win on Value.
Win on Service.
Put together a better bundle.
I covered this in How to Compete. Buy the mp3.