According to this article, people searching for "web hosting" are 75% less than in 2004. Probably because they don't call it hosting any more. Now people want a blog platform or a CMS (content management system) like Joomla or Drupal or a website management company. Don't laugh, a friend of mine was looking for a Linux programmer to admin his website as well as be the hosting provider in Tampa. Hard to find such animal. LONG TAIL!