Thursday, November 17, 2005
Biz 2.0 blog: " . . the Flickr purchase helped ignite a larger strategy. Thanks to a new generation of managers like Butterfield and Fake, Yahoo is starting to see how user-generated content, or "social media," is a key weapon in its war against Google (GOOG). That upstart in neighboring Mountain View may have a better reputation for search, it may dominate online advertising, and it may always win when it comes to machines and math. But Yahoo has 191 million registered users. What would happen if it could form deep, lasting, Flickr-like bonds with them -- and get them to apply tags not just to photos, but to the entire Web?" Content and user experience and Community will be how you win the Customer. Craigslist and Google Base are prime examples.