five ideas to get your marketing headed for a breakthrough:

1. Focus on your target markets' primary concerns in your s.ales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.

2. Use questions to get the conversation going. Whether you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.

3. Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.

<>4 & 5. follow the link to Charlie Cook: http://www.marketingforsuccess.com/articles9f/breakthrough.html