tag:blogger.com,1999:blog-7190987.post3021300144475927991..comments2023-09-20T09:33:21.374-04:00Comments on NSP Strategy: Are You Using Newsletters?Peter Radizeskihttp://www.blogger.com/profile/13013351248540506959noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7190987.post-43613359085630990722010-01-29T15:32:31.177-05:002010-01-29T15:32:31.177-05:00Here are some tips on Marketing to your Customers ...Here are some tips on Marketing to your Customers via a newsletter.<br />(In case you missed this blog post:<br />http://radinfo.blogspot.com/2009/06/are-you-using-newsletters.html)<br /><br /># 1. First off, are you send a monthly newsletter? <br />If Yes: Good for you!<br />If No: Let me help: http://rad-info.net/Products/subscription-service.html<br />Why? To stay top of mind to your customers.<br /> To look like an Expert.<br /> To sell them more services.<br /><br /># 2: Next step: tell your sales person that he is going to need to interview one customer a month for the newsletter. <br /><br />Five reasons to visit your customers:<br />http://radinfo.blogspot.com/2009/12/top-5-reasons-to-visit-customers.html<br /><br /># 3. Someone is going to be responsible for putting the newsletter together once a month. Customer Service person?<br /><br /># 4. If you don't have an in-house email marketing platform, sign up with Constant Contact, iContact or Mail Chimp, because they can track utilization of the newsletter.<br /><br /># 5. Take the article, tip of the month and website of the month from my service and put it in the newsletter template.<br /><br /># 6. Add your logo and contact info. Use a consistent color scheme.<br /><br /># 7. Add the client interview.<br /><br /># 8. Add a promotion or sale or announcement like Sign Up this week for Backup at a 20% Discount! Mention code: newsletter<br /><br /># 9. Final touch: The Headline - spam filters and readers will ignore anything that sales Newsletter.<br /> An idea for a headline would be: Chamber President Talks Economy (if you interviewed the Chamber president)<br /> Another: Local Doctor Says Phones Ring Too Much<br /><br /># 10. Email it and track the analytics.Peter Radizeskihttps://www.blogger.com/profile/13013351248540506959noreply@blogger.com