Selling Colo

Data Centers are HOT right now. The telcos - WIND, C-Link, AT&T and VZ - may have their data centers on the market, but the pure play data center companies are booming.

"Colo Atl has another fiber tenant at ist 55 Marietta Street. Southern Fibernet has built into the facility where it will find easy inter-connection to the 80+ other network operators in the facility's Meet Me Area and the SNAP internet exchange." [Ramblings]

"Zayo is expanding again in Atlanta in response to the needs of a major customer. They will be adding another 11,000 square feet of space to the data center they acquired back in July of 2014, then known as AtlantaNAP. Zayo says that since then revenue and EBITDA at the facility are up 60%, which is an interesting growth data point for the company's zColo business." [Ramblings]

Many small colo providers have switched to selling VPS and cloud computing to make more money per rack. (And it brings them back to the days of selling Hosting!) Selling colo is much like being a Realtor - you are selling location and real estate. Selling hosting or cloud computing is a different kind of sale. You are selling a virtual service. You have to project Trust, Reliability and paint the picture of the Digital Hands that will provide fantastic customer care.

Ask The Right Questions Before Choosing A Colocation Provider from CyrusOne.