Cliff sent in a good article about the Year of the Hacks (2015). "Hackers had a busy 2015, breaking into everything from the Ashley Madison database to CIA Director John Brennan's AOL account... This year, more than 178 million records on Americans were exposed in cyber-attacks, according to the Identity Theft Research Center. The worst of them included the breach of the Office of Personnel Management, which exposed the personal information of 21.5 million people."
In marketing, one technique is called news-jacking. I would suggest that every time you see an article about a hack that you leverage it as a way to email your list about security. You can be educating your customers about Ransomware, Password Basics, wireless security basics and more. You can be sending out password change reminders. Lots of ways to be Helpful (rule # 1 in sales) and establish your company as the expert, the helpful expert.
Have you explained about the Insider Threat?
"The insider threat encompasses not only malicious employees who want to do harm, but also compromised corporate IDs and credentials — for example, a user who inadvertently clicks on a suspicious email attachment that exposes the system (and possibly the corporate network) to malware is an insider threat."
A survey by Autotask of "more than 1,100 ITSPs found that there is an increased demand for them to manage the security concerns of their clients."
There is opportunity here. Grab it.