Thursday, April 09, 2015

3 Articles about Employees and Emails

An interesting article about employees today. The writer, who worked at Google, calls them a "full stack" employee because the skill set required for employees is a wide range today. We want biz types with tech skills and vice versa. It is a little long, but worth the read. Mind you, everyone would like to hire full stack employees; however, does your environment, culture, management style allow for that?

25 Mind Blowing Email Marketing Stats by salesforce. "According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email." It is all about the Subject Line (and the sender's name/email). BTW, social media is for reach, but email is for closing sales.

3 great ways to get attention via email!

The secrets of Unicorn companies, that is, companies that are fast and scalable (also known as ExO, exponential orgs. Here is a list).

The future of content marketing from Seth Godin: "You Need Editors, Not Brand Managers!"

Content marketing is about building trust and 'being human beings connecting with other human beings'.

'My argument is: Real content marketing isn’t repurposed advertising, it is making something worth talking about.'

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