People ask what should they put in their customer newsletters. Here are a few ideas.
Stories about your employees doing community or charity work.
Stories about your Customers!
The same problems that you face, your customers face, like hiring, time management, cash flow, running a business.
Productivity. Share this article.
Business owners worry about the Economy. Share The Manpower Global Employment Outlook Survey, a quarterly index of employer hiring confidence.
Talk about online security like passwords, anti-virus, malware, etc. Share this article.
Maybe one of your customers deleted some files or had a hard drive crash. That leads to articles like this or a mention of how easy your backup / data storage service is.
Share a blog that you like.
Mostly it is About THEM, not you.