Lot of MVNO's popping up for cellular data only - like Accel Networks here in St. Pete, FL. Just noticed this from Wal-Mart on DSLReports: 4GB of data on an $80 mi-fi gadget for just $45 per month prepaid!
This does not bode well for the cellcos who have hit a wall - everyone has more than one device and the cellcos need to raise ARPU.
"AT&T reported flat revenue and income growth for the third quarter of 2012, but behind those numbers is a business changing its strategy in wireless to deal with a saturated market. The goal will be new plans and new services so customers spend more." [GigaOm]
Customers will end up getting squeezed for more money until something gives.