I have done a lot of cloud panels. The early one is Cloud 101 which basically is the history of Cloud.
In this session, TELX and I gave ISP's some very specific ideas about where the money is in Cloud.
XO had me present to on a webinar for VAR's about a concept we developed called the UC Sandbox, since unified communications consists of a lot of different components.
Thoughts in my head are a bunch of pictures to get you to think, but the last 2 slides are very pertinent to Cloud. The consumerization of IT is a concept that the analysts keep talking about. It means that technology is now coming from the workers/employees not IT.
This session I just did in 2012 at ISP America at Disney: Marketing Cloud Services for ISP's.
Not cloud per se, but how to upsell the SIP Trunk.