Windstream is pitching big time, even for small businesses. I like this line: "And how wisely you spend your IT budget on things like disaster recovery may well determine whether, down the road, you even have a company."
Lessons from Katrina are that if businesses don't back up customer records and other vital information, water damage will end their business. The other lesson: No one thinks it will happen to them!
This is Selling the Invisible! It's selling Insurance. That is the mindset that is needed.