I am moderating a round table on 11/16 in Tampa on Shifting Gears in Business. I am also putting together a half-day seminar on "So You Want to Work for Yourself". It's a hot topic in Tampa Bay right now with the hefty unemployment and general dissatisfaction as a W-2.
I have been collecting articles for tips and tidbits. Here are a couple:
Life lessons: I’ve done everything from stocking shelves at a natural food co-op, to baking bagels at Brueggers and bussing tables. Then I realized that jobs suck, but if you could get up at 6 a.m. and bake your own breakfast, that is very satisfying. I learned the value of giving people little delights [while working at the bagel shop]. Those small details and experiences are the reason why people like luxury cars. They are full of those little delights. You can do the same thing with any business. With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable. [fast company]
Here's a paradox: J.D. Power: Price matters for broadband satisfaction BUT customers aren't switching if unhappy!
Do what you love. Make people Happy. You'll have a satisfied and loyal following.