Friday, July 09, 2010

Wireless Data Resellers (MVNO Style)

While we all hold our collective breath for Sprint's MVNO group to get back to me with pricing. (Hey, it took 4 months to get a conference call. I figured it would be 4 more months for pricing.)

Best Buy has signed up to resell wireless (cellular data service). CNET has some pricing charts here. "Monthly prices range from $29.99 to $59.99 for 250MB to 5GB of 3G data service."

The service is called Best Buy Connect and the portal requires a login.

"Earlier reports suggest the offering is actually based on Sprint's network, but rebranded specifically for the retailer." [source]

Note: it's 3G service with an unlocked data card.

Considering that Best Buy just dumped Speakereasy over to Megapath-Covad and the fact that Best Buy sells cellco services as an agent, do they think billing, fulfillment, etc. will be more margin? Crazy execs.

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