What do your customers want?
Do you know? Have you asked them?
It probably isn't any of the techno-babble. It's probably not even that gizmo. More likely, they want what you want:
more business, more clients, more customers, more time, less headache, talented employees
So when you talk to them, talk about that stuff, not the techno-babble.
See you in Tunica on Tuesday night as we talk Marketing & Sales while we hoist a beverage. I'll be speaking on Marketing with Email.