Windstream continues to add services for their customers. It does 2 things: increases ARPU and makes them sticky. When was the last time you added a new service?
Oh, wait, you want to do it all yourself but spend so much time working IN your business that you never get to those projects. Why not just partner with someone? You partner with the ILEC (and in some cases the cableco) for the most critical parts of your business.
"Windstream Communications has selected Chase Paymentech, a global leader in merchant acquiring, as their exclusive payment processing provider. The arrangement will enable Windstream, a telecommunication company, to offer its merchants credit and debit card acceptance at exclusively negotiated rates.... Operating as Windstream Merchant Services, the company will provide best in class, cost effective solutions for small and mid-sized businesses who need to accept credit and debit cards at the point of sale, via telephone or online." [MarketWatch]